March – August 2026

Aubade Paris

Digital Marketing & Communication Assistant

Six months immersed in a French lingerie house, bringing brand stories to life through digital content, influencer collaborations, creative campaigns and performance insights ; across social media and beyond.

Influencer & PR Activations

Building authentic brand connections.

From creator discovery to final content delivery: building authentic partnerships that reflect Aubade's identity and connect with its community. Supporting PR initiatives through personalised gifting, product selections and talent coordination.

Influencer selection & signed collaborations
UGC content & creative briefing
Influencer gifting & product seeding
PR requests & talent coordination
Deliverables & partnership follow-up

Influencer wearing an Aubade embroidered corset in Paris

Influencer styling Aubade lace in a dressing room

Social Media & Omnichannel Content

A feed that feels intimate.

Planning and producing social-first content that translates Aubade's visual identity into a consistent digital experience. From posts, stories and reels to editorial captions and platform-specific adaptations, contributing to an omnichannel content calendar connecting digital platforms, boutique windows, website launches and B2B communication.

Instagram posts, stories & reels
TikTok & Pinterest content
Captions & content creation
Omnichannel editorial calendar
Social media campaigns

Aubade deep berry lace set flat laid on a white bed with the Kinda chic de porter de la lingerie caption

Model in an Aubade deep berry lace set on a white bed with the Kinda chic de se glisser dans un ensemble Aubade caption

Model in cream loungewear holding an espresso cup beside a fluted wooden credenza

Brand Campaigns & Creative Direction

From concept to visual story.

Translating Aubade's seasonal collections and brand identity into cohesive visual stories. From campaign concepts and moodboards to creative research, press kits and cross-brand activations, supporting the development of campaigns across different touchpoints.

Seasonal campaign concepts: deep berry
Creative research & moodboards
Visual storytelling & brand guidelines
Press kit & campaign assets
Cross-brand activation: THALGO × Aubade

September starts in deep berry: the press kit, assembled

Digital Performance & Analytics

From publishing to performance.

Coordinating digital marketing activities, monitoring content performance and analysing engagement across social platforms. Through monthly KPI reporting, I tracked campaign results and identified insights to inform future content planning and digital activations.

Content & editorial calendar tracking
Campaign performance monitoring
KPI reporting & engagement analysis
Content performance insights
Reels reaching up to 278K views

Audience snapshot

Women75%
Aged 35 to 4435%
Based in France37%

One month of reporting: 1.6M views, 211K accounts reached and a community of nearly 200K followers.

Instagram grid of Aubade campaign posts and reels with view counts

THALGO × Aubade

Riviera Sun by the pool

A summer collaboration between Aubade and THALGO La Beauté Marine, bringing together lingerie, beauty and the Riviera lifestyle. Supporting the creative development of the activation, from product placement and visual styling to co-branded campaign content, translating both brand identities into a cohesive summer narrative.

Cross-brand marketing activation
Product selection & placement
Visual styling & creative research
Co-branded social media content
Campaign visuals & brand alignment

Model in a red Aubade swimsuit holding a THALGO Riviera Sun fluid by the pool, with the Aubade × THALGO banner

Red Aubade swimsuit and THALGO Riviera Sun fluid laid on the sunlit pool edge

← All brands bokoekollodoris@gmail.com