February – July 2025
Drôle de Monsieur
PR & Communication Assistant
An inside look at a Parisian menswear brand: from creative productions and editorial storytelling to runway coordination, press relations and brand collaborations.
01
Editorial & Creative Productions
From concept to content
Supporting the creative development and production of editorial and e-commerce shoots, from initial research and set preparation to on-set coordination. Contributing to the visual identity of the brand through still-life compositions and content tailored for social media.
- Editorial & e-commerce shoot production
- Still-life & product compositions
- Visual research & creative references
- Set design & scenography research
02
SS26 Show: “Cuba Heat”
Behind the scenes, before the runway
Contributing to the preparation and coordination of Drôle de Monsieur's SS26 runway show, “Cuba Heat”. Inspired by the vibrant atmosphere of 1930s–1950s Havana, the collection brought together tropical references, Cuban culture and contemporary menswear. From pre-production to show day, I supported the teams in bringing the creative vision to life.
- Show pre-production & coordination
- Casting & model line-up follow-up
- Scenography & venue preparation
- Backstage & show-day support
03
PR, Partnerships & Brand Communication
The right story, to the right people
Working at the intersection of brand communication and public relations, supporting press relations, external agencies and brand partnerships. From managing media requests and VIP placements to preparing creative presentations and coordinating talent activations, I contributed to strengthening the brand's visibility and relationships, in close collaboration with Spread the Word Communications.
- Press relations & media requests
- Agency & partner coordination
- VIP, talent & influencer placements
- Creative decks & brand collaborations
- Showroom & event support
04
Cultural Insights & Competitive Research
Understanding the landscape
Exploring the cultural and creative landscape surrounding the brand through competitor benchmarking, visual research and trend monitoring. Identifying emerging references and lifestyle codes to inspire creative direction and inform brand positioning.
- Competitor benchmarking: Aimé Leon Dore, Kith & Casablanca
- Golf & tennis codes in contemporary streetwear
- Visual & editorial research
- Cultural & consumer trend monitoring
