July – October 2019 · Cologne
Speaking Garments
Public Relations Assistant
An independent fashion label at the intersection of art and clothing. During my time at Speaking Garments, I worked closely with contemporary artists, supported creative collaborations and helped connect the label with its international audience through PR, research and communication.
01
Limited Artist Collaboration
Art you can wear.
The edition with Gert & Uwe Tobias, twin brothers born in Brașov and based in Cologne, known for their woodcuts, collages and typewriter drawings, shown from the Whitechapel Gallery to MoMA. Their imagery is surreal, folkloric and a little unsettling: elongated figures, reaching hands, creatures that hover between myth and joke.
- Artwork research & selection
- Creative reference research
- Product & artist storytelling
- Edition communication
02
Artist Collaboration: Walter Dahn
Punk is the sound of my soul.
Scouting regional artists for art × fashion collaborations led to the label's 4th edition with Walter Dahn: Beuys master student, protagonist of the Mülheimer Freiheit and a painter whose work lives between art, music and pop culture. His 2 Emotions Coat carries fragments of three works: the slogan "Punk is the sound of my soul", the embroidered banner "I Left You My Dreams on Your Answering Machine" and a print from Untitled (Soultree), 2015.
- Artist scouting & identification
- Art & fashion research
- Creative collaboration support
- Artwork & reference research
- Cultural trend monitoring
03
Press Relations & Media Monitoring
Who writes about it, and who wears it
Monitoring print and digital coverage while identifying relevant national and international media outlets for an independent art-led fashion label. Supporting press outreach, researching potential media partners and contributing to social storytelling that connected the artists, their work and the brand's identity.
- Print & digital media monitoring
- National & international media research
- Press outreach & media targeting
- Press coverage & clipping
- Social content with artists & creators
04
Cultural & Trend Research
References before collections
Tracking developments across contemporary art, fashion and culture to identify relevant creative references and emerging movements. Researching exhibitions, art fairs and cultural events to inspire future collaborations and inform the label's creative direction.
- Contemporary art research
- Fashion & cultural trend monitoring
- Art fair & exhibition research
- Creative reference development
